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Professional Integrity ... Without the Stuffiness.
The Insight Café, our qualitative signature facility, can be utilized as a stand-alone by professional research groups, or we can provide full moderating and facilitation service. Among our many capabilities are the following:
- Participant recruitment utilizing our in-house call center
- Video and audio taping
- DVD recording
- Transcription
The Insight Café is owned and operated by a team of research professionals committed to professional protocol and standards. The facility is housed within Russell Herder, a marketing communications firm with well over two decades of qualitative and quantitative field experience. With extensive experience in such industries as gaming, building products, health care, financial services, hospitality and more, we provide our clients with a wealth of services including the following, among others:
- Quantitative online, telephone and mail surveys
- Focus groups inclusive of creative testing, customer satisfaction analysis, new service/product development, consumer opinion insight
- Competitive intelligence
- Demographic and geomarket studies
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